Insights

In hospitality, your menu is more than a list of dishes — it’s a silent ambassador of your brand, your values, and your strategy. Whether in a luxury resort, boutique hotel restaurant, or multi-concept venue, the way a menu is written, designed, and positioned can dramatically impact both guest perception and profitability.

Luxury is evolving. No longer defined only by exclusivity, aesthetics, or price point, today’s most respected hospitality brands are embracing a new dimension of prestige: purpose. That’s where ESG — Environmental, Social, and Governance — enters the luxury conversation. And in 2025 and beyond, it’s not just a reporting framework. It’s a strategic imperative.

Would you eat insects? For many Europeans, the instinctive answer is still a hesitant no . Yet behind that hesitation lies a...